The Journey...

Sarnicola is most well-known for founding the health and wellness direct sales company ViSalus in 2005. On its 15 year journey, Vi pioneered the category of “Challenge Marketing” while doing nearly 2 billion in sales from 2010-2016 alone. It is said that every weight loss and fitness challenge seen today stemmed the original Body By VI 90 Challenge launched on Challenge.com by Sarnicola in 2009. Body By Vi produced 3.5 million health transformations in 18 countries on its run. 

Nick simultaneously owned and managed Vi-Events, producing anywhere from 50- 100 sales training and leadership events per year for the Vi sales promoters. This includes a 15,000 person conference at the American Airlines Arena in Miami. 

Starting as the Chief Sales Officer in 2005, Nick helped lead the company through a four-year buyout by a publicly traded holding company valued at nearly $700 million. He and his partners then bought the company back several years later positioning Nick as the lead investor, shareholder, and CEO. Recently, Vi sold to Pruvit International concluding their 15 year run. 

With a passion in creating life experiences for people they can take with them forever, Nick also cofounded LIV Global, a platform dedicated to turning your “Bucket List into a LIV’ed list.” LIV Global ran 50 global experiences ranging from 100-700 people all over the world. It’s decentrlaized LIV Local platform also ran 100’s of events weekly is the US and Canada offering a Gig Economy opportunity for local curators.